In 2012, the Festival attracted in excess of 115,000 visits, involved 240+ community volunteers, showcased over 130 exhibitors and presented more than 350 talks, workshops and performances.

In 2013, the Festival is expanding once again to help spread the sustainability message even further. The 2013 Festival program theme is:

The 'State of Sustainability', multiple locations, Victoria, 9-24 February 2013

The Festival invites individuals, communities and organisations across Victoria to host and promote sustainability events. Events likely to include:

> Community Gardening
> Sustainable House Tours
> Swap Meets
> Conservation activities
> Skill shares
> DIY workshops
> and many more

Festival Big Weekend @ Federation Square, Melbourne 15-17 February 2013

> Exhibitor Expo
> Talks & Workshops
> Performance, Art & Film
> Education Day
> Sustainable event features

Festival Snapshot

> Experiences exponential audience growth every year, attracting over 115,000 visits in 2012 to Federation Square
> Is one of Melbourne's major events
> Attracts national and international audiences and recognition
> Is a free community event
> Provides visitors with real world solutions to achieve sustainability change
> Is driven by the community for the community
> Leading sustainable events production

> Winner of the City of Melbourne 2012 Melbourne Awards: Contrubtion to Sustainability
> Winner of the 2006 Melbourne Award, Contrubtion to the Environment
> Winner of the 2009 Banksia Award, Environmental Services

Recent Presenters

The Festival attracts highly regarded national and international presenters. Recent presenters include:

> David Suzuki
> Clive Hamilton
> Rod Quantock
> Adam Bandt
> Costa Georgiadis
> Charlie Pickering
> Professor Rob Adams
> Micheal Reynolds
> Peter Singer
> Tim Costello
> David Holmgren
> Dr Richard Denniss
> Bob Brown
> Helen Caldicott
> Erin Dingo
> Richard Heinberg
> Philip Sutton
> Rob Gell
> Prof. David Yecken
> Peter Couchman
> Professor Ian Lowe
> Professor Mark Jacobson
> Tanya Ha
> Cam Walker
> Arron Wood
> Paul Kelly
> Don Henry
> Gary Folly
> Mike Krockenberger
> Alexandra De Blas
> Prof. Frank Fisher
> Bob Phelps
> Senator Christine Milne
> Paul Gilding
> Mathew Wright
> Dr J.E.N. ('Charlie') Veron
> Professor Ross Garnaut
> Liz Minchin

Recent Partners

> City of Melbourne
> Federation Square
> Mitsubishi iMiEV (Innovative Electric Vehicles)
> Complete Colour Printing
> Landcare Victoria
> Beyond Zero Emissions
> MobileMuster
> Electrolux
> RMIT University
> Melbourne Water
> Gette Electric Bikes
> Metropolitian Waste Management Group
> Oxfam Australia
> City West Water
> Spiral Foods
> Media insights
> Australian Conservation Foundation
> Tourism Victoria
> Print Bound
> World Vision
> AER Design
> Metlink
> Sustainability Victoria
> Bendigo Bank
> MeC&U
> Myer Foundation

Audience Profile

The Festival aims to provide people with leading practice innovation and information to make achievable changes in their lives. The Festival has a growing audience from Melbourne’s inner suburbs and from Regional Victoria.

The Sustainable Living Festival Audience is comprised of:

> General public - both those committed to the environmental movement and a mainstream audience who may have very little idea about how to live more sustainably, but would like to make some positive changes

> School/Youth - the first day of the Big Weekend is Education Day, with schools attending from across the State

Publicity

Promotional activities for the Festival include social media activations, event brochures, posters, direct mail, email, web, calendar listings, print and joint promotions with many organisations, as well as media releases, editorial and advertising.

Snapshot of promotional results:

> Generated media to over 4 million people from print editorials alone
> National radio coverage to both mainstream and grassroots audiences with over 30 broadcasts
> Statewide Community Service Announcement campaign on channel 7, 9 & 10 and cinema locations
> 5,000 posters distributed prior to the Festival
> 50,000 brochures distributed throughout Melbourne and Regional Victoria
> 10,000 A3 Event Day Program Guides distributed
> Festival e-flyers distributed to a wide range of organisations
> Website with full program and exhibitor listing.

The Sustainable Living Festival has a growing identity, with national and international recognition, due to high profile speakers and exhibitors, partnerships with national organisations, and visitors travelling from around Australia to be a part of this event.